FOR IMMEDIATE RELEASE
Date: October 31, 2003
Contact: Steve Roth
402-437-6400, steveroth@sramarketing.com
FLIPPIN, AR — For the third straight year, Ranger Boats ranks highest among fiberglass bass boats in customer satisfaction in the recently released J.D Power and Associates annual Boat Competitive Information StudySM.
Based on responses from nearly 10,734 2002 and early 2003 model year boat owners, the study provides detailed evaluations of quality and customer satisfaction in several product categories. Ranger received five out of a possible five Power Circles in every category on the J.D. Power Consumer Center Ratings (http://www.jdpower.com/). The J.D. Power Consumer Center categories were Overall Rating, Quality and Reliability, Value for Money, Ride and Handling, Exterior and Features.
“Customer satisfaction continues to be the number one goal of every one of our employees,” Ranger Boats President Randy Hopper said. “Receiving the ranking for Highest Customer Satisfaction with Fiberglass Bass Boats in the J.D. Power and Associates marine study for every year it’s been conducted demonstrates the extremely strong relationship we have with our family of owners.”
“Ranger’s ‘Signature Quality’ commitment runs deep within the organization, emphasizing continuous improvement and the highest possible quality and performance,” Hopper said. “As we mark our 36th year, our emphasis will remain on continually exceeding our customer’s expectations.”
J.D. Power and Associates is a global marketing information firm that conducted the consumer Boat Competitive Information Study independently. Respondents were actual boat owners who purchased 70 different brands of bass boats, runabouts, coastal fishing boats, express cruisers, pontoon boats and ski/wakeboard boats.
Ranger Boats, headquartered in Flippin, Ark., is the nation’s largest manufacturer of premium fiberglass fishing boats, including a series of bass, multi-species, fish ‘n play, and saltwater boats. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its commitment to building the highest quality, strongest performing boats on the water. With a philosophy of “still building legends…one at a time,” more information on Ranger Boats can be found by visiting http://www.rangerboats.com/ or by calling 1-800-373-2628.
Genmar, with approximately 6,000 employees and 12 manufacturing centers in the United States and Canada, is the world’s largest builder of recreational boats and the industry’s technological leader with the development of VEC™ Technology, the Roplene® process, the Genmar FirstMate™ customer care service and the Genmar Integrated Vessel System. Genmar boat brands include Aquasport®, Carver®, Champion®, Crestliner®, Fish Hawk™, Four Winns®, Glastron®, Genmar® by Zodiac, Hydra-Sports®, Larson®, Lowe®, Lund®, Martinique®, Ranger®, Seaswirl®, Stratos®, Triumph® and Wellcraft®.
For the most up-to-date information, news release archives, downloadable high-resolution logos and photographs of Genmar products, visit our Web site at http://www.genmar.com/pr. Check back regularly for new stories on Genmar and its companies.
J.D. Power and Associates 2003 Boat Competitive Information StudySM. Study based on responses from a total of 10,734 owners of 2002 and early 2003 model-year boats.
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