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[djkimmel]

FLW Outdoors will be featured on the Today Show on Oct. 14

MINNEAPOLIS (Oct. 9, 2009) - FLW Outdoors announced that it will be featured on the "Today" show on NBC, America's top-rated news program, Wednesday, Oct. 14, 2009. The segment will feature Team National Guard pro Justin Lucas as he took Jenna Wolfe, who serves as Sunday "Today" co-anchor and as a correspondent for NBC News' weekday "Today," fishing on the California Delta recently.

"I was very excited to get the opportunity to take Jenna fishing and show her how fun the sport is," said Lucas. "She had never been fishing before, so I think she had a good time and learned a lot. It was a hot day making for some challenging conditions, but we had quite a bit of fun and Jenna was a great sport."

Wolfe, who joined "Today" in August 2007, and Lucas spent the day fishing, discussing how tournament fishing has grown, how anglers prepare and practice for tournaments, the younger generation's involvement in the sport and addressed the topic of anglers as athletes.

Matt Lauer and Meredith Vieira serve as co-anchors of "Today" and Ann Curry is the news anchor, with Al Roker reporting on the day's weather. "Today," which first broadcast in 1952, airs Monday through Friday from 7 - 11 a.m. Please check local listings for further information.

FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world. FLW Outdoors has also taken fishing mainstream with FLW Fantasy Fishing, offering the largest awards possible in the history of fantasy sports.

For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.com or call (270) 252-1000. For more information about FLW Fantasy Fishing and Player's Advantage, visit FantasyFishing.com.

[djkimmel]

FLW OUTDOORS “TODAY” SEGMENT POSTPONED
   
FLW Outdoors’ segment that was set to air on the Today Show on NBC, Wednesday, Oct. 14, has been postponed. The segment is scheduled to air during the week of Oct. 19 with the exact date and time yet to be determined.
 
The segment will feature Team National Guard pro Justin Lucas as he took Jenna Wolfe, who serves as Sunday “Today” co-anchor and a correspondent for NBC News’ weekday “Today,” fishing on the California Delta recently.
 
Once the date and time has been confirmed, it will be announced by FLW Outdoors.

[Jighead]

It ran today.  There's a link to the NBC video segment on BassFan.

The reporter called him "....bass fishing's Tiger Woods."

Wh, wh, whaaat???

[djkimmel]

Well... it's a start I guess. Think about how infrequent these types of things happen to pro anglers and it isn't hard to expect strange statements and reactions. Nice for him to be the one lucky enough to get this opportunity.

I got the press release late last night. Too tired to remember to load it up. Figured not too many would be reading it first thing in the morning and then tuning in. How did it go otherwise? Interesting? Well done? Positive? Helpful?

[Jighead]

It was definately interesting to watch.
http://today.msnbc.msn.com/id/26184891#33429562

[djkimmel]

I thought it was pretty nice. Well done. Lots of positive and quality coverage. I had a non-fishing lady at work even tell me she was flipping channels and saw it.

Here's a look at it:

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