B.A.S.S. pioneer: Helen SevierB.A.S.S. had 9,000 members in July 1970 when Ray Scott called on business acquaintance Morris Dees, who ran a successful direct marketing business in Montgomery, Ala. Scott knew nothing about direct marketing except that it could increase memberships.
Source: B.A.S.S. pioneer: Helen Sevier (https://www.bassmaster.com/50th-anniversary-bass/bass-pioneer-helen-sevier)
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