Creating a signature productI’m sure that at some point most bass fishermen have walked into a tackle shop and purchased a product because a particular pro angler endorsed it. For some of you, Kevin VanDam holds great influence, for others it might be Skeet Reese or Mike Iaconelli or someone else. Â
Source: Creating a signature product (http://www.bassmaster.com/fletcher-shryock/creating-signature-product)
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