Gene Larew Lures Joins with FLWGene Larew Lures, a Tulsa-based manufacturer of a full line of soft plastics, has signed on as an FLW sponsor for 2015. Financial terms of the agreement were not disclosed.
"We are pleased that Gene Larew is working with FLW," says Patterson Leeth, vice president of marketing at FLW. "The company's soft plastics are known for their consistency and high quality, and Gene Larew's affiliation will benefit our anglers, members and fans."
This merger brings together one of the oldest names in soft-plastic lures with the world's largest bass-fishing tournament organization.
Source: Gene Larew Lures Joins with FLW (http://www.flwoutdoors.com/fishing-articles/industry-news/156981/gene-larew-lures-joins-with-flw/)
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