Great Lakes Bass Fishing Forum

Lew's announces the launch of its new Speed Fishing Awards Incentive Program for anglers competing in any 2015 Walmart Bass Fishing League (BFL) divisional tournament.

The membership-based brand-loyalty program is designed to benefit participating anglers who either win or who finish highest among Speed Fishing Awards members in the top 20 of any of the 120 BFL divisional events held across the country.

To be eligible for the program's cash and product prizes, anglers must own and have registered both a Lew's rod and reel manufactured since 2010, be a current member of the Lew's incentive program, and comply with participation rules that include displaying a Lew's logo on tournament wear and boat. The cost to join is $29.95 per calendar year, with 2015 being the first year for the program. Membership includes a Lew's cap and decals.