FOR IMMEDIATE RELEASE
Date: May 28, 2004
Contact: www.castingsmiles.com
MINNEAPOLIS, MN — Wal-Mart and FLW Outdoors will partner to bring children and parents together for a rewarding day of fun and education through the Casting Smiles-Fishing With Kids program – formerly known as Take a Kid Fishing. The program, designed to help parents teach their children the basics of fishing, will take place at Wal-Mart stores across the country on Saturday, June 5.
Casting Smiles-Fishing With Kids features a variety of interactive activities for children and their families, including an in-store scavenger hunt that sends participants in search of clues needed to solve a conservation puzzle. Casting activities help teach the basics about accuracy and distance, while a reeling race has kids compete against the clock to see how fast they can pull in their catch. Each child who participates will receive an official Casting Smiles angler’s license and a kid-friendly fanny pack filled with goodies from event sponsors while supplies last.
This year Wal-Mart and FLW Outdoors have partnered with numerous other sponsors for Casting Smiles-Fishing With Kids, including Abu Garcia, Act II, Banana Boat, Berkley, BFGoodrich Tires, Castrol, Eagle Claw, Energizer, EverStart Batteries, Field & Stream, Fujifilm, Kellogg’s, Laker Fishing, Land O’Lakes, Lay’s, Plano, 7UP, Schick, Skippy, Snickers, Tyson and Zebco.
For more information about Casting Smiles-Fishing With Kids, Wal-Mart or FLW Outdoors, please visitwww.castingsmiles.com.
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