Great Lakes Bass Fishing Forum

FLW Outdoors Announces Long-Term Title Sponsorship Agreement With Walmart (http://www.greatlakesbass.com/tournaments/index.php/2010/08/09/flw-outdoors-announces-long-term-title-s)

MINNEAPOLIS (Aug. 9, 2010) – FLW Outdoors announced that it has agreed to a long-term sponsorship with Walmart to become the title sponsor of FLW Outdoors, beginning in 2011. Per FLW Outdoors' policy, terms of the agreement were not disclosed.

This new partnership will serve as a key component in combining several marketing and promotional opportunities including, but not limited to, Walmart in-store product marketing and promotions, retailtainment at fishing tournaments and at Walmart stores, and advertising and marketing through FLW Outdoors' worldwide media owned outlets.

Read the complete story here: http://www.greatlakesbass.com/tournaments/index.php/2010/08/09/flw-outdoors-announces-long-term-title-s

This seems like pretty significant news that the competition between FLW Outdoors and BASS will continue with the news of the recent purchase proposal of BASS by Jerry McKinnis and partners. I believe that's good news for tournament anglers.