FOR
IMMEDIATE RELEASE
Date:
May 28, 2004
Contact:
www.castingsmiles.com
FLW Outdoors, Wal-Mart Partner to get
Kids Hooked on Fishing
MINNEAPOLIS, MN — Wal-Mart and FLW Outdoors
will partner to bring children and parents together for a rewarding day of
fun and education through the Casting Smiles-Fishing With Kids program -
formerly known as Take a Kid Fishing. The program, designed to help parents
teach their children the basics of fishing, will take place at Wal-Mart
stores across the country on Saturday, June 5.
Casting Smiles-Fishing With Kids features a variety of interactive activities
for children and their families, including an in-store scavenger hunt that
sends participants in search of clues needed to solve a conservation puzzle.
Casting activities help teach the basics about accuracy and distance, while a
reeling race has kids compete against the clock to see how fast they can pull
in their catch. Each child who participates will receive an official Casting
Smiles angler's license and a kid-friendly fanny pack filled with goodies
from event sponsors while supplies last.
This year Wal-Mart and FLW Outdoors have partnered with numerous other sponsors
for Casting Smiles-Fishing With Kids, including Abu Garcia, Act II, Banana
Boat, Berkley, BFGoodrich Tires, Castrol, Eagle Claw, Energizer, EverStart
Batteries, Field & Stream, Fujifilm, Kellogg's, Laker Fishing, Land
O'Lakes, Lay's, Plano, 7UP, Schick, Skippy, Snickers, Tyson and Zebco.
For more information about Casting Smiles-Fishing With Kids, Wal-Mart or FLW
Outdoors, please visit www.castingsmiles.com.
END