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FOR
IMMEDIATE RELEASE Date:
October 31, 2003 Contact:
Steve Roth
402-437-6400, steveroth@sramarketing.com Ranger Boats Receives Highest Customer Satisfaction
Ranking for a Record Third Consecutive Year FLIPPIN, AR —
For the third straight year, Ranger Boats ranks highest among fiberglass bass
boats in customer satisfaction in the recently released J.D Power and
Associates annual Boat Competitive Information StudySM. Based on
responses from nearly 10,734 2002 and early 2003 model year boat owners, the
study provides detailed evaluations of quality and customer satisfaction in
several product categories. Ranger received five out of a possible five Power
Circles in every category on the J.D. Power Consumer Center Ratings (http://www.jdpower.com/).
The J.D. Power Consumer Center categories were Overall Rating, Quality and
Reliability, Value for Money, Ride and Handling, Exterior and Features. "Customer
satisfaction continues to be the number one goal of every one of our
employees," Ranger Boats President Randy Hopper said. "Receiving
the ranking for Highest Customer Satisfaction with Fiberglass Bass Boats in
the J.D. Power and Associates marine study for every year it's been conducted
demonstrates the extremely strong relationship we have with our family of
owners." "Ranger's
'Signature Quality' commitment runs deep within the organization, emphasizing
continuous improvement and the highest possible quality and
performance," Hopper said. "As we mark our 36th year, our emphasis
will remain on continually exceeding our customer's expectations." J.D. Power and
Associates is a global marketing information firm that conducted the consumer
Boat Competitive Information Study independently. Respondents were actual
boat owners who purchased 70 different brands of bass boats, runabouts,
coastal fishing boats, express cruisers, pontoon boats and ski/wakeboard
boats. Ranger Boats,
headquartered in Flippin, Ark., is the nation’s largest manufacturer of
premium fiberglass fishing boats, including a series of bass, multi-species,
fish 'n play, and saltwater boats. Founded in 1968 by Forrest L. Wood, Ranger
Boats continues its commitment to building the highest quality, strongest
performing boats on the water. With a philosophy of “still building
legends…one at a time,” more information on Ranger Boats can be found by
visiting http://www.rangerboats.com/ or by calling 1-800-373-2628. Genmar, with approximately 6,000 employees and 12 manufacturing centers in the United States and Canada, is the world’s largest builder of recreational boats and the industry’s technological leader with the development of VEC™ Technology, the Roplene® process, the Genmar FirstMate™ customer care service and the Genmar Integrated Vessel System. Genmar boat brands include Aquasport®, Carver®, Champion®, Crestliner®, Fish Hawk™, Four Winns®, Glastron®, Genmar® by Zodiac, Hydra-Sports®, Larson®, Lowe®, Lund®, Martinique®, Ranger®, Seaswirl®, Stratos®, Triumph® and Wellcraft®. For the most
up-to-date information, news release archives, downloadable high-resolution
logos and photographs of Genmar products, visit our Web site at http://www.genmar.com/pr.
Check back regularly for new stories on Genmar and its companies. J.D. Power and
Associates 2003 Boat Competitive Information StudySM. Study based on responses
from a total of 10,734 owners of 2002 and early 2003 model-year boats. END |
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